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Anchor text with keywords helps search engines perceive the context and relevance of the linked page. The fear of every web optimization skilled answers to the name “Google Update.” More typically than not, Google updates can change the shape of web optimization performance on many websites. Meanwhile, rankings on keywords are additionally changing and some URLs might be left out. These main adjustments might lead to misplaced links and orphan pages. By performing a lost link audit, you possibly can fix any issues that occur as a outcome of updates and nonetheless use the SEO juice of important pages. As a common rule, to realize your goals, first you need to have your feet on the bottom and know the place you may be.